A conscious shopping guide
A conscious shopping guide
How many times have we had the bitter experience or the feeling of having made a useless purchase, something we did not need? It’s a mixture of annoyance, frustration and disappointment that makes us feel quite uncomfortable. Next time, crossing the threshold of a store or in front of the “BUY” on the Smartphone, let’s stop for a moment and ask ourselves the right questions.
1. DO I REALLY NEED IT?
If the only pair of jeans we love to wear has had its time, it is really time to provide, but unfortunately need is not always so clearly defined. Let’s be honest and ask ourselves what we really want it for and why, and what we would like to match it with. This will allow us to avoid multiplicity of stimuli and induce needs that we encounter when we enter a store, whether virtual or not. From the advice of a shop assistant, to the opinions of friends or others, to the images of an e-shop, it is easy to be distracted from the real reason why we enter the store and involuntarily be pushed into buying something totally different.
2. WILL I WEAR IT OFTEN ENOUGH?
Recent statistics reveal the average use a garment is only twice! So, let ask ourselves rationally which garment in our wardrobe would I combine it with? An unwritten rule says “there must be at least three”!
If for those palazzo pants we lack everything, from the shoes to the coat, let’s forget it!
It helps if we can visualize the occasion: will we really go to work with those shoes? Would the outfit be suitable for our kind of evenings?
3. IS THE CHOICE REALLY SO PERSONAL?
What we wear speak of us, not only: it lives, travels, walks and laughs with us. When we read of Kate Middleton’s red down jacket instantly generated a sale spike, it’s wise to ask if the choice is really so personal.
Let us ask ourselves: is what we are about to buy really us? Does it speak of us? Doing so will avoid all those emotional purchases made to follow trends, a slight decline in self-esteem or the unconscious desire to look like someone else.
4. WILL IT IMPROVE MY APPEARANCE?
Let’s think calmly and objectively on the strengths we needs to enhance and, on the ones which we need to distract and divert attention. We discover colour which will make our complexion and our eyes stand out better; we can ask the opinion of a friend if it helps. In a store, we take in the advice and consideration made. This will prevent us from buying something, just because it is trend that pushes us to do it. So, from now on, we only buy clothes that are good on us and not for a hypothetical future in which we will have lost a size!
5. DO I BUY IT ONLY BECAUSE IS CHEAP?
For many of us the “SALES” have a strong appeal, the idea of making a deal is extremely tempting. This motivation alone is never enough! If we try to add the cost of all the cheap garments in our wardrobe, never used or just a few times, we will realise the amount spent could have been invested differently as the sum is not so small! Let’s not purchase for price alone; by doing so, we would have spent unnecessarily and filled the wardrobe with things of no or little value.
6. IS IT OF GOOD QUALITY?
This question is important. If the garment we are going for is of poor quality, it want last long and, after a few washes it will have lost its appearance and appeal. Let’s try to buy garments made of good quality fibres, fabrics and attires which are well made. Better still, garments which have been made with respect to the environment and who produced them. They will last longer, we will love them more and, we will wear them with greater pleasure and eventually spend less.
AND IF DESPITE ALL OUR GOOD EFFORTS, WE DID REALLY BUY SOMETHING THAT WE DON’T USE
Not to worry if that happens! Do not trouble yourself by feeling guilty and, after a time (a season or two) make the right decision. Do away with it! Donate it, sell it or give it away: a wrong purchase can be an opportunity for a swap party between friends or simply to make more space in the wardrobe.
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